It may not fit with the idealistic view that some fans have but football is big business these days and branding is essential for most clubs. Most clubs take the traditional route to appease their existing fan base but it seems as though the new owners of Cardiff City were keen on a complete branding [...]
Promotional Gifts Company Blog
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Branding Is Vital For Business
Posted on May 23, 2012 by admin
This post was posted in Branding, Business and was tagged with Branding, Marketing
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The Importance Of Not Overlooking Basic Promotional Items
Posted on May 22, 2012 by admin
Pens & Keyrings Can Be Very Effective
The key to effective marketing is to throw money at it, right? Doesn’t it always cost a fortune to reach your target audience? Won’t your marketing budget always spiral out of control when on a new customer drive?The pen is a mighty marketing tool
Well, the answer to all of [...]
This post was posted in Branding, Business and was tagged with Advertising and Marketing, Brand awareness, Marketing, Promotional merchandise, Target market
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What Makes The Perfect Conference Bag?
Posted on May 18, 2012 by admin
News that Glasgow outperformed London for confirmed conferences in the financial year just past has come as quite a shock to many. The Glasgow City Marketing Bureau announced that £120m in conferences outstripped the £103m that London raked in for the same time period. Perhaps the location is not the all-important issue for hosting a [...]
This post was posted in Branding, Business and was tagged with Business, Promotional Bags, Promotional merchandise
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Do You Need An Events Manager?
Posted on May 17, 2012 by admin
With less than 100 days to the Olympic Games in London, you would be forgiven for thinking that this was the only show in town. It is obviously a huge event but it is far from being the only one in London, or indeed the UK, and many businesses have a busy year of events [...]
This post was posted in Business, Marketing and was tagged with Business, Event management, Marketing
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What Staff Might Use Corporate Clothing For
Posted on May 16, 2012 by admin
When I was at school, I was always told that when I was out and about in my uniform I was a representative of the school; the idea being that on the way to and from school I should always behave myself in case anybody recognised the school badge. In the adult world we provide [...]
This post was posted in Business, Marketing and was tagged with Advertising and Marketing, Business, Clothing, Promotional Products
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Utilising The Power Of Social Networks To Promote Your Events
Posted on May 15, 2012 by admin
You don’t need us to tell you how important social networks are in the modern world. Any business that is serious about their marketing strategy will make having a social media presence one of their top priorities. Without a social network presence you are doomed to miss out on many connections and introductions.
But social networks [...]
This post was posted in Branding, Business, Marketing and was tagged with Facebook, LinkedIn, Marketing, Social media, Twitter
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Have You Got All The Umbrellas You Need?
Posted on May 8, 2012 by admin
There are many British traditions that make people proud of our island, with fish and chips, satire and drinking tea standing out as being quintessentially British things. However, another very British thing is looking forward to a Bank Holiday weekend only to have your barbecue plans washed out by the rain!
Unfortunately, this bank holiday was [...]
This post was posted in Branding, Business and was tagged with Bank Holiday, Branded Umbrellas, Business, Rain, Umbrella
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The Power Of Beer Mats
Posted on May 4, 2012 by admin
How powerful do you think a beer mat is? A piece of cardboard that loses all of its strength once it’s picked up the residue from a frosty pint doesn’t seem so powerful, but wouldn’t you know it, it could be one of the most powerful items in your marketing armoury.
Although we mostly think of [...]
This post was posted in Business, Marketing and was tagged with Beer Mats, Marketing
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An Alternative Approach To Networking
Posted on May 3, 2012 by admin
To slightly alter a famous speech; ask not what networking can do for you, ask what you can do for networking. Traditionally, networking has been seen as a method of increasing your circle of contacts by liaising with people in a similar field with the hope of forging business partnerships and working relationships in the [...]
This post was posted in Business, Management and was tagged with Industry Expert, Networking
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Promotional Planning From The Ground Up
Posted on April 25, 2012 by admin
As economic uncertainty continues to forces businesses to re-evaluate strategy and redevelop business plans, many are finding that marketing and promotional plans that worked in the boom economy, or even in the early days of the recession, are no longer hitting the mark. It could be that existing marketing ploys are costing too much to [...]
This post was posted in Business, Marketing, Uncategorized and was tagged with Business, Marketing, Marketing Strategy
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