Promotional Gifts Company Blog

It may not fit with the idealistic view that some fans have but football is big business these days and branding is essential for most clubs. Most clubs take the traditional route to appease their existing fan base but it seems as though the new owners of Cardiff City were keen on a complete branding [...]

Pens & Keyrings Can Be Very Effective
The key to effective marketing is to throw money at it, right? Doesn’t it always cost a fortune to reach your target audience? Won’t your marketing budget always spiral out of control when on a new customer drive?

The pen is a mighty marketing tool
Well, the answer to all of [...]

News that Glasgow outperformed London for confirmed conferences in the financial year just past has come as quite a shock to many. The Glasgow City Marketing Bureau announced that £120m in conferences outstripped the £103m that London raked in for the same time period. Perhaps the location is not the all-important issue for hosting a [...]

With less than 100 days to the Olympic Games in London, you would be forgiven for thinking that this was the only show in town. It is obviously a huge event but it is far from being the only one in London, or indeed the UK, and many businesses have a busy year of events [...]

When I was at school, I was always told that when I was out and about in my uniform I was a representative of the school; the idea being that on the way to and from school I should always behave myself in case anybody recognised the school badge. In the adult world we provide [...]

You don’t need us to tell you how important social networks are in the modern world. Any business that is serious about their marketing strategy will make having a social media presence one of their top priorities. Without a social network presence you are doomed to miss out on many connections and introductions.

But social networks [...]

There are many British traditions that make people proud of our island, with fish and chips, satire and drinking tea standing out as being quintessentially British things. However, another very British thing is looking forward to a Bank Holiday weekend only to have your barbecue plans washed out by the rain!
Unfortunately, this bank holiday was [...]

How powerful do you think a beer mat is? A piece of cardboard that loses all of its strength once it’s picked up the residue from a frosty pint doesn’t seem so powerful, but wouldn’t you know it, it could be one of the most powerful items in your marketing armoury.
Although we mostly think of [...]

To slightly alter a famous speech; ask not what networking can do for you, ask what you can do for networking. Traditionally, networking has been seen as a method of increasing your circle of contacts by liaising with people in a similar field with the hope of forging business partnerships and working relationships in the [...]

As economic uncertainty continues to forces businesses to re-evaluate strategy and redevelop business plans, many are finding that marketing and promotional plans that worked in the boom economy, or even in the early days of the recession, are no longer hitting the mark. It could be that existing marketing ploys are costing too much to [...]