Monthly Archives: March 2012

One of the reasons why businesses choose to use promotional gifts is to promote their company's rebranding. During a rebranding it is important to make the new brand as visible as possible, ensuring existing customers, potential clients and employees all recognise the brand and understand its values. Promotional gifts can help to do this by [...]

We have talked at length in these blogs about brand identity and how companies can make the most of their brand by expressing their values through promotional gifts. There is another level to branding though, and that is how customers use brands to express their own values and personality.
We might think we're immune to the [...]

They often say the old ones are the best. Promotional pens are a marketing classic and have been around as long as any of us can remember. But what makes them such popular promotional gifts choice for marketers and businesses?
Promotional Pens are a simple concept. An ordinary pen in the correct colours and adorned with a [...]

Tourist attractions in the UK have been one of the few sectors to benefit from the economic downturn, with holiday makers who are watching the pennies choosing to stay in the UK rather than jet off abroad. This is good news for a sector that has been largely hit by tourists from the UK choosing [...]

Promotional gifts play an important part in the success of marketing and promotional strategies, but to get the most out of them, planning is everything. We have assembled a list of strategies that will ensure your promotion hits the ground running.
1. The first step must be to determine and define what your objectives and goals [...]

Choice can be a tricky concept. On the one hand, more choice can mean more variety, more competition and lower prices but on the other hand more choice can mean you are swamped with a million different decisions to make.
The same is true with promotional gifts. Once the decision has been made to use promotional [...]

There are many benefits to having a strong brand in business, and more than ever brand awareness is being used as a way for customers to find their way around an increasingly saturated marketplace.
Whether you're an online business, a high street retailer, even a political party, brand identity is becoming an important way of getting a [...]

For Catholics in Britain, the Pope's visit will be a huge event. It will take place between the 16th and the 19th of September and take in 3 cities across Scotland and England. For many it will mark an important moment and provide memories for a lifetime.
But in the last few days there has been [...]

If you're currently searching for promotional gifts then the chances are that you have been given the dubious honour of organizing a corporate event. Promotional gifts will make an impact at any company event, from a conference to a meeting, a presentation or party.
To make your life that little bit easier, The Promotional Gifts Company have put together a list of [...]

Whatever league your club is in, the new season for winter sports is just around the corner (as depressing as that sounds in August!). Whether you're a football club, rugby team or even an ice hockey team, the familiar pre-season buzz will soon give way to the thrills and spills of competition.
It's an exciting time [...]