Business

However big or small your marketing budget is, every company will have a marketing plan to help keep the funds in check and direct their promotional direction for the year.
Among your options are advertising through television, radio or newspapers, online marketing and a PR campaign, and these will tend to represent a major part of [...]

If Mark Twain is to be believed, "Golf is a good walk spoiled". Clearly not everyone thinks that way however and the sight of packed out golf clubs around the country every weekend will testify to the fact that golf is one of Britain's most participated in sports.
Golf is also synonymous with business and using [...]

Increasingly, global companies such as Heineken and Bacardi are moving away from their own company websites to concentrate on their social media presence. The popularity of social media platforms such as Facebook has been jumped upon by businesses eager to tap-in to the increased brand visibility and customer interactivity on offer, but this community atmosphere [...]

With the frivolities of Christmas over with, it is time to look forward to the New Year. While there are still difficult times ahead for marketing departments amidst a gloomy economic forecast and further budget cutbacks, there is still plenty to be planning for over the year ahead.
During the December gifting season, premium corporate gifts [...]

It’s that time of year again for mince pies, turkey curries and list shows on the TV, so taking a lead from our friends in the world of television we are going to do a little list show of our own.
Programmes showing us the best and worst of the year gone by are everywhere at [...]

For many of us, this will be the last working week of 2010 and the final chance to get everything in order before the Christmas break. It's also a good chance to reflect on the year just gone and see what have been the most successful parts of the business over the last 12 months [...]

As we get further into December the inevitable reviews of 2010 are already starting to emerge and the marketing world is no different. Brand Republic have been hosting their reviews of the last year which include the best and the worst of what has come out of the advertising agencies over the last 12 months [...]

The television juggernaut that is The X Factor rolls into its final stop this weekend as Britain waits with baited breath to discover who will win the 2010 series. The show has reached new levels of popularity this year, with controversies and newspaper headlines starting even before the live shows began, driving audiences into the [...]

As December rolls around and 2010 comes to a close, many businesses will be evaluating the year that has just gone. For many it has still been a tough year despite the end of the recession, and companies are still being careful as the economy struggles its way into recovery.
As companies look for ways to [...]

Before the World Cup in South Africa, financial experts were extolling the virtues of a good World Cup on the British economy, and that a little joy on the football field would do wonders for our economic recovery.
It was always going to be an optimistic assumption, with England having one of their worst World Cups [...]