With austerity still very much the buzz word for the considerable future, keeping costs at a minimum is a priority for many departments. As marketing budgets tend to be among the first ones to be slashed, finding cheap yet effective promotional products is more important than ever, so if your budget has halved but expectations have doubled, now is a good time to see how you can get the most out of the resources available.
Fortunately when it comes to promotional products you don't have to spend a fortune, and there are plenty of products that are available that will boost your promotion without breaking the bank. Of course, every individual promotion will have its own demands and specifications, but here is a quick guide if you are looking for a bit of inspiration.
Small Minimum Order
If you're sick of seeing minimum order quantities in the hundreds but aren't prepared to go to the executive end of the market, promotional items such as branded flash drives might be a good way forward. Starting from a minimum order of ten pieces, branded flash drives are practical, visible items on which to get your brand seen with designs ranging from highly promotional credit card flash drives to the more eco-friendly wooden flash drives which are crafted from bamboo.
The market for promotional flash drives is growing all the time and their success as promotional items relies on their immense practicality giving any brand much wider visibility. Given the small minimum order demands on these promotional items, these are ideal for small scale promotions.
Large Scale Promotional Products
On a larger scale promotion where minimum orders aren't a concern, your main priority should be which products will bring you the most benefit for your promotion. This will obviously depend on what it is you are promoting, but in these circumstances you can do a lot worse than the good old fashioned promotional pen. This humble item has been a preserve of the industry for many years and its popularity shows no signs of dwindling.
Promotional pens start from a price of only 25 pence per item, with minimums of only 500, making these a very affordable and very powerful option.
Whatever the scale of your promotion, cheap can still mean cheerful in the world of cheap promotional gifts. You don't have to choose the most expensive options to have the most powerful effect on your advertising and cheap promotional gifts can often be the most effective for your promotion. Whatever your minimum order requirements, there will always be affordable promotional gifts that will meet your marketing demands.
Posted by Alan Grainger
