When entering the world of promotional gifts there are literally thousands of different products onto which you can place your brand. What you decide to choose will depend entirely on your motives, whether it’s purely promotional, a reward for loyal clients or to get your name out there in as blatant a way as possible.
Promotional mugs are one of the most popular choices for promotional gifts and virtually every office in the country will have a sizable selection from a myriad of companies. They are a long standing promotional favourite that are familiar to everyone, but how should you use them to get the most from the product for your marketing strategy?
Let’s take a look at some of the main motives for promotional gifts and see where the strengths and weaknesses lie for this particular product.
Gift
Ok, so it may not be the most eagerly anticipated gift you will ever receive, but promotional mugs can be used as gifts to potential clients and staff. They may not be worthy of the biggest of fanfares, but they can be effective when used as giveaways for competitions and situations where getting your name out there is the most important motive behind your gifts.
Gift Rating: 2/10
Promotional
Considered to be one of the most popular promotional items on the market, this is the area where promotional mugs really excel. Perfect for getting your name out there into a high visibility area, promotional mugs area at their best when used in offices and workplaces, sitting in front of your recipient while they enjoy a brew. The high visibility and practicality that they offer makes them ideal if you are trying to spread the word about your company.
Promotional Rating: 5/5
Event
An important part of event promotional gifts is to make sure you are remembered once people leave. If the event is one where many companies will be battling for attention, the average attendee may look at hundreds of other companies during the day so it is important to be considered when they have left for the day.
The fact that promotional mugs are high in practicality means that once they have been given out at the event then they are likely to be used when the recipient gets back to the office or returns home. People are also unlikely to throw something like a mug away, reducing the chances that your gifts will end up in the bin.
Event Rating: 4/5
Incentive
Probably not the best of items to give if you are trying to incentivise and motivate your workforce with gifts, although can be useful if trying to raise brand awareness internally.
Incentive Rating: 1/5
Branding
If you are trying to show your brand off in a visible way then promotional mugs can be extremely useful. Offering an all over branding area, they are the perfect items on which to show off your brand.
Branding Rating: 5/5
Overall, mugs are at their best when being used to raise brand awareness and maintain high visibility. Their practicality combined with excellent branding capabilities make them the perfect promotional items, offering visibility with a reduced chance of ending up in the bin.
Posted by Alan Grainger
