Tag Archives: Branding

It may not fit with the idealistic view that some fans have but football is big business these days and branding is essential for most clubs. Most clubs take the traditional route to appease their existing fan base but it seems as though the new owners of Cardiff City were keen on a complete branding [...]

We have talked at length in these blogs about brand identity and how companies can make the most of their brand by expressing their values through promotional gifts. There is another level to branding though, and that is how customers use brands to express their own values and personality.
We might think we're immune to the [...]

There are many benefits to having a strong brand in business, and more than ever brand awareness is being used as a way for customers to find their way around an increasingly saturated marketplace.
Whether you're an online business, a high street retailer, even a political party, brand identity is becoming an important way of getting a [...]

Now that the clocks have gone forward, the nights are getting longer and we step bleary eyed into the warm sunlight once more, we can start to look forward to what Summer 2010 will have in store for us. For businesses, this time of year can provide a fantastic opportunity to increase their reputation through [...]